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Meet the Innovia Brands: Innovation in Carpet for Everyday Luxury

ProSource | 4/1/2025

Innovia available at ProSource Wholesale
Elevate your living room with Innovia® carpet—where everyday durability meets luxurious softness. Built-in stain resistance and eco-friendly fibers make it a smart, stylish choice for busy homes.
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Meet the Innovia Brands: Innovation in Carpet for Everyday Luxury

Imagine a carpet that not only transforms your home into a sanctuary of comfort but also stands the test of time with built-in stain resistance, pet-friendly technology, and eco-conscious materials. That’s the magic of Innovia® and Innovia Touch®—crafted with cutting-edge Innotex™ fibers to blend luxurious softness with lasting durability. Available exclusively at ProSource Wholesale®, these carpets redefine what it means to have beauty and performance underfoot.


Innovia Cranstin Best availabe at ProSurce Wholesale

The Beauty and Brawn of Innovia®

When was the last time you purchased a carpet that not only looked and felt like a dream but was also an environmentally friendly choice? With Innovia, you don’t have to choose between beauty and sustainability. Crafted with Innotex™, a natural-based flooring technology breakthrough, Innovia carpets seamlessly fuse natural fibers with color-locking technology for vibrant, long-lasting appeal.



Innovia Touch available at ProSource Wholesale

Stain-Free, Worry-Free Living

Innovia carpet is engineered with uniquely smooth fibers that naturally resist stains without the need for chemical treatments. This means spills and messes won’t seep into the fibers, ensuring a fresh and clean look for years to come. Instead of using harsh cleaners, a simple rinse with water is all it takes to remove most stains, making maintenance effortless and eco-friendly.



Innovia and Innovia Touch available at ProSource Wholesale

Built for Active Lifestyles

Designed to withstand everyday wear and tear, Innovia carpet delivers superior resilience against foot traffic, ensuring long-lasting beauty in busy homes. Its pet-friendly technology prevents accidents from absorbing into the fiber, making cleanup quick and hassle-free. Each fiber is encased in a flexible yet durable shield that repels spills and soiling, keeping your floors looking pristine with minimal effort.



Innovia Touch available at ProSource Wholesale

Eco-Friendly by Design

Innovia is a Green Select product, incorporating fiber made in part from renewable resources. By blending sustainability with strength, this carpet is an environmentally conscious choice that supports a healthier home and planet. Choosing Innovia means investing in both beauty and responsibility, making it a flooring solution you can feel good about.



Innovia Touch available at ProSource Wholesale

Innovia Touch®: Luxury in Every Step

For those who crave the ultimate in softness, Innovia Touch offers an ultra-plush, silk-like feel that transforms any space into an oasis of comfort. Walking across this carpet is an experience in itself—one that blends elegance with everyday practicality.



Have the Right Tools for the Job

To get the best installation results, having the right tools and materials is essential. When installing Innovia or Innovia Touch carpet, consider these recommended sundries – available at participating ProSource locations:

  • Tack Strip – Secures carpet edges for a firm hold.
  • Floor Leveler/Patch – Creates an even subfloor for smooth installation.
  • Carpet Cleaner – Keeps fibers fresh and vibrant.
  • Seam Tape – Ensures strong, invisible carpet seams.
  • Latex Seam Sealer – Prevents unraveling and enhances longevity.
  • Naplock/Flat Metal – Protects transitions between different flooring surfaces.
  • Pad/Cushion – Adds an extra layer of comfort and insulation.
  • Pad Staples or Adhesive – Keeps the carpet pad in place for stability.


Exclusively Available at ProSource Wholesale

Choosing Innovia and Innovia Touch at ProSource Wholesale means gaining access to premium-quality carpet at trade-exclusive prices, backed by expert support and tailored service.

  • Exclusive Trade-Only Pricing – Save on high-end carpet without the retail markup.
  • Expansive Selection – Choose from a variety of textures, colors, and patterns to suit any design aesthetic.
  • Dedicated Account Support – Get personalized guidance from experienced professionals.
  • Convenient Showroom Experience – View and compare samples in person to make informed decisions.
  • Industry Expertise – From selection to installation, ProSource provides insights to ensure project success.

Visit your local ProSource showroom to discover the Innovia difference today.



Choose Innovia and Innovia Touch at ProSource Wholesale

With Innovia and Innovia Touch, you get the best of both worlds—luxurious softness and hardworking durability. Whether you’re creating a cozy retreat or upgrading a high-traffic space, these carpets deliver the perfect combination of style, resilience, and effortless maintenance.



ProSource Wholesale® showrooms are independently owned and operated under license from Leading Edge Marketing Inc. Products and prices, including the availability of Innovia® and Innovia Touch®, may vary by location. Contact or visit your local showroom for details. Each ProSource® showroom offers a wide range of products sourced from suppliers around the world, but also carries items curated to its local market and members, with special pricing, promotions, selections, and offerings tailored to the needs of the community. Support excellent local entrepreneurs at ProSource.

Find your local ProSource Wholesale showroom
Innovia Touch available at ProSource Wholesale
Create a cozy, kid-friendly space with Innovia Touch®—the ultra-soft carpet that’s tough on stains and gentle underfoot. Its built-in durability and easy cleanup make it perfect for playtime and peace of mind.
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